How to launch a event ticketing sales business on mobile [Part 2 – Mobile Strategy]

Following on from part 1 of this 5 part series, herewith is:

Section 2 – Mobile Strategy

  • How to draft mobile strategy for your brand or business
  • The relationship between business goals and mobile objectives
  • How to define and create a competitive advantage in a mobile economy
  • How to differentiate our mobile ticketing business in the marketplace and 8 essential differentiation tactics
  • The media spectrum and the relationships between each media type to our mobile ticketing business
  • How to choose the right media for advertising and how to craft a killer advertising message
  • How to use media convergence in order to differentiation our brand in the eyes of the target market (and we’ll review several mobile differentiation case studies too!)

Your feedback and comments are appreciated.




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