How to launch a event ticketing sales business on mobile [Part 4 – Customer Acquisition and Retention]

Following on from part 3 of this 5 part series, herewith is:

Section 4 – Customer Acquisition and Retention

  • The difference between customer acquisition and customer retention
  • The customer brand experience spectrum and the strategies required within each stage of that experience
  • The drivers of customer churn in a mobile economy the importance of brand messages vs brand experiences
  • The principles of relationship marketing and how to unlock relationship campaigns
  • The impact of customer churn on business profits and customer lifetime value (LTV)
  • How mobile marketing automation can be used to drive business performance

Your feedback and comments are appreciated.

Thanks
M.

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